We like to keep things simple, let our creative team explore and not hinder their journey. Equally, we like to take our clients along that journey with us arriving at a perfect solution. We have an amazing team so why not let them fly.
Then again, we understand and appreciate our clients know the journey ahead better than we do, they often understand their customers better than we do and they should certainly know their product better then we do, client knowledge is vital and tapping into this is the key to a successful result.
These are the reasons we have a process in place, to make sure we get the best from our clients, the best from their customers and the best from our designers. Process for any other reason is pointless and damaging. The chart above gives some pointers on how we work, what to expect and what to think about.