Since 2005 Rareform has been through the lengthy process of re branding and affecting change within the UAE communications giant Etisalat. Re branding a colossal Middle Eastern telco monopoly, with so much history, brought many challenges. The task was not just to refresh the organization’s outward appearance, but also to change consumer perceptions and internal service culture in the face of stiff, service orientated competition in a new de-regulated market.

Rareform created a strong and dynamic brand symbolizing infinite reach and future optimism. The brand has captured the imagination of the region and is winning the fight against the competition.

Rareform has also affected cultural change within the organization, through brand champion and brand engagement programs, improving overall service and the customer experience.

– Brand Strategy, brand creation, implementation, brand engagement, identity, print, digital, interiors, packaging, wayfinding, campaigns