Les Trois Garçons, the popular and very sophisticated French restaurant based in Shoreditch was re-branded in 2005 by Rareform.



The “three boys” are themselves considered a creative trinity who are regularly asked to create interiors for the rich and famous. Working with an equally creative client lent the project some interesting challenges, but did mean that we shared the desire to create something really different and to raise creative standards.

The brand consists of several rich patterns based on original drawings by Hassan, one of the founding partners, which, along with the logo, express the glamour, eclecticism and diversity of their unique restaurant and interiors business.

– Brand Strategy, brand creation, implementation, identity, print, packaging