Tate Modern recognised they were falling short in attracting and engaging school leavers in modern art. They asked Rareform to create a brand and communications campaign that would draw in teenagers and help them understand that modern art was more about ides, individual perceptions and the great amount of intrigue that brings.

Through a set of workshops with the youth group at Tate Modern we created a solution that not only had a strong visual identity, but one that allowed for constant change, challenging the viewer to open their minds and see things differently.


– Branding, leaflet design, poster design, website design, launch design

Tate Modern recognised they were falling short in attracting and engaging school leavers in modern art. They asked Rareform to create a brand and communications campaign that would draw in teenagers and help them understand that modern art was more about ides, individual perceptions and the great amount of intrigue that brings.

Through a set of workshops with the youth group at Tate Modern we created a solution that not only had a strong visual identity, but one that allowed for constant change, challenging the viewer to open their minds and see things differently.


– Branding, leaflet design, poster design, website design, launch design

Tate was keen to keep members and interested parties informed on the latest exhibitions, educational activities and cultural events. Monthly newsletters via email were considered the most effective and economic channel.

Rareform created a strong, informative design within a flexible template system that can be updated every month by Tate’s in-house design team. The colour and layout changes in sympathy with the content for every issue, whilst retaining a strong branded publication style. You can apply for them by going to the Tate website.


– E-newsletter design & template programming

Tate was keen to keep members and interested parties informed on the latest exhibitions, educational activities and cultural events. Monthly newsletters via email were considered the most effective and economic channel.

Rareform created a strong, informative design within a flexible template system that can be updated every month by Tate’s in-house design team. The colour and layout changes in sympathy with the content for every issue, whilst retaining a strong branded publication style. You can apply for them by going to the Tate website.


– E-newsletter design & template programming