TechnoPark, owned by the Jafza group, is the commercial hub central to Dubai’s technological development strategy. By fostering long term relationships between new technology businesses, academic partners and R & D programs, it aims to nurture technological innovations for tomorrow and beyond.

Following an intense period defining the brand strategy, Rareform created the brand’s big idea – ‘beyond’ – beyond the limits of what is known today, beyond physical and political borders and beyond the expectations of tomorrow. All channels of communication have an established, global feel with an emphasis on future innovation and new technological horizons.

– Brand Strategy, brand creation, implementation, guidelines, print, web, campaigns